• Global

Why Video Content Isn't Optional Anymore!

Updated: Jun 12, 2019

Video is everywhere! From billboards and supermarket signs to online platforms such as Facebook, Instagram and YouTube. There is no escaping it, video production is fast becoming the leading form of advertising, especially in the online world.

Mona Vale Dental's successful contextual media campaign produced and delivered by Global Pictures.

This has been a major shift in the last 5 years. In fact, by 2021 Cisco predict that video will account for over 80% of internet

traffic. You don’t want to miss this band wagon!


If you need more facts to help convince you that corporate video and other forms of video content are the way forward here they are:

  • Corporate video production increases online purchases by 64% (Cisco Research)

  • 81% of marketers say that video production has helped them increase leads (WyzOwl)

  • 68% of people say they would prefer to learn about a new product or service by watching a short online video. (WyzOwl)

  • Videos in universal search results have a 41% higher click through rate than their plain text counterparts. (Tubular Insights)

  • 50% of internet uses look for videos related to a product or service before visiting a store (ThinkWithGoogle)

  • Video content in an email leads to a 200-300% increase in click-through rate (Small Business Trends)

  • YouTube reports mobile video consumption rises 100% every year (Hubspot)

  • 81% of business are now using video for marketing (Hubspot)


“Brands are looking to video as a central part of their future marketing campaigns and every content creator knows that video is the essential medium for engaging current and future audience.”

Rachel Payne, CEO of FEM Inc.



As a brand, you need to make sure that you are future proofing yourselves. There is a new generation coming through who have grown up with ipads, smart TVs and phones. They expect this kind of content from the brands they choose to connect with. Therefore, it is important that your future advertising spend is used to build brand loyalty and long-term customer appeal.



Video production does this beautifully.



“Stop thinking of ‘video marketing’ as a separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”


James Wedmore (Founder of Business by Design)



Video production Sydney helps you sell your product or brand by involving more of the senses and using creative imagery. Video allows you to connect with your potential and existing customers directly – have ever come across a viral video that made you cry?

This is because video production is a very stimulating medium, it allows the viewer to both see and hear the message you wish to deliver. It helps by engaging the viewer, allowing them to understand what your brand stands for as well as the product or service your brand is trying to sell.



As video content creators we know how to create an emotional connection through our corporate videos, TVC productions and branded content. We do this by using visual storytelling techniques that create connection between your brand and your identified target audience. This in turn produces an emotional response which in turn helps establish brand loyalty and repeat business. Additionally, using video as part of your marketing strategy gives your target audience clear, concise, and engaging content quickly and easily.


From the very first meeting we sit down with you and your team to establish your goals, brand personality, message and digital strategy. All video content should have a strategy, a way of connecting with the audience it is intended for, and we use this as the backbone to creating your video. We will ensure that your customers understand your product and as a result, connect.



Don’t just make a video, make an impression!



“Humans are incredibly visual and powerful moving images help us find meaning… [and] video helps capture and contextualise the world around us.”


Dan Patterson (Digital Platform Manager, ABC News)




A well thought out video production can lead to increased sales, customer loyalty and a consistent brand message however, a poor quality video can do just the opposite.

Unfortunately, poor quality video content creators are out there and while their bargain basement pricing may be appealing, the end result is not. Poor quality video will damage your brands reputation and make sure your customers don’t buy from you.


The good news is that video content has become increasingly affordable due to technological advances and the increased use of video. At Global Pictures we work with your budget to create the best result for your business. People often ask us how much a production will cost and our ‘off the cuff’ response is “how long is a piece of string!”.


There is a lot of truth in that statement though, video production in Sydney can cost as little or as much as you want. One thing we do provide though, is exceptional value. You would be hard pressed to find another company that will give you as much value for your money as Global Pictures. That is why many of our customers are repeat customers. We strive hard to deliver the best result for their advertising spend because ultimately their success is tied to our success.