Updated: Sep 6, 2022
To kick 2021 off GLOBAL partnered with creative agency Toast Creative on a series of TV commercials for Allcastle Homes featuring key moments that truely make a house a home.
The brief called to depict moments that make it a home. Life's moments should be cherished, and with an Allcastle Home, they can be. Hence, the execution of this brand campaign features four ads delivering a montage of relatable moments that inspire us to live healthy happy lives in our homes.
With only 1 day to shoot 4 ads, our shooting plan was based around efficiency. Conveniently, the shoot location was 4 side-by-side fully furnished show homes. Working with a cast of 10 actors and a crew of 11, we scheduled a tight plan to setup each scene, shoot and move on. Moving across the various homes for each scene, our camera and lighting approach was practical and efficient. Meanwhile, a second unit 2 person crew were cycling the homes the first unit crew were not in to capture b-roll footage of the homes for additional content creation.
Each 30 second brand TVC also has a 15 second cutdown. Telling a story in 15 or even 30 seconds is never a small challenge, but the ideas and message scripted by our friends at Toast certainly nailed it. The ads are currently airing across free-to-air networks.