How Endeavour Energy are Improving Bushfire Safety using Drones - Case Study Video

You would think by the title of this blog post that the above video was commissioned by Endeavour Energy.

No so. It was in fact commissioned by DJI Enterprise - the worlds leading manufacturer of drone tech.

In fact, we currently own two DJI drones for our professional drone video work.

So why would DJI want to tell a story about how Endeavour Energy are improving bushfire safety?

The answer is simple: this is a story about how the DJI product has improved the success of Endeavour Energy's annual pre-summer bushfire power line inspection process.

It's a case study video, which in today's online marketing landscape is a powerful tool.

The story, which is told entirely by the client - not DJI - explains how the product has improved the safety, cost efficiency, environmental impact, customer experience and overall success rate of what was previously a very costly, noisy, CO2 emitting excersize using manned helicopters.

Not only is this story worth watching, whether you're in the market for a drone or not, but it's also great model for businesses everywhere on how marketing across this modern landscape should be done.

Put simply, it's authentic.

It comes from the "horses mouth".

The end user tells their success story.

A story that says "this product solved our problem, and improved our business".

You can't fake that with Ai.

And in 2025, that's what customers are seeking. Authenticity. Real stories. Real people. Real world footage. Real success.

We hope you enjoy, and feel inspired by this case study video.

Case Study Video Production

Global Pictures produces high quality, authentic case study videos that tell our customers stories of success. As filmmakers, we know how to craft a compelling story. Our process begins by fully understanding your product and the solution is provides to your customer. We then dive into the needs of the customer and learn how your product solved their pain points. Working with you to craft the right questions, we approach the video like a documentary film, schedule your video shoot and capture the essence of the story via client interviews and b-roll footage to create the action. Then in the edit it's about finding the right balance between showing and telling. Ie. Showing the product in action coupled with the story which is being told directly from the mouth of the client. At the end of the video, your next customer will be convinced - sold, not by you, but by your existing customer's personal success story.

Case study videos across social media platforms

Case study videos are powerful tools that can be used across every platform. The key is understanding where and how the videos will be used from the outset.

For example, in producing the Endeavour Energy case study, DJI Enterprise planned YouTube for their main release platform and specifically asked for the following edits:

• 6-minute mini-documentary (case study) in 16:9 format

• 1-minute version in 16:9 format

• 1x 60-sec workflow edit featuring an Endeavour Energy drone pilot showing how the software works

• 2x 15-30 sec product feature edits using b-roll footage filmed for the case study in vertical format for YouTube Shorts

By planning your case study video production accordingly, we can unlock the maximum value from your video shoot, to create content for use across multiple platforms.

Get in touch

We hope you enjoyed this feature on case study video production. If you have questions or would like to explore your own case study video shoot, simply get in touch here and we'll schedule a time for chat.