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For more than two decades the iconic Aussie brand has used NRL Legends Darryl Brohman, Paul Sironen and many others to stand and deliver the latest deal the menswear retailer has on offer. But the 2020 summer shorts ad takes the brand in a new direction with this toe tapping music number.
Working closely with creative agency and media buyer PMA Group, we had the music specially composed for the ad. With lyrics scripted by the agency, we brought the talent into the recording studio and had them perform their lines in the very same way we would if we were recording a music video. The guys then performed the music to playback on set and the music and lyrics lip-synced in post.
The end result is a musical spot that really sticks in your head, and the client reported a positive sales result to their campaign!
Take a look at some of the behind the scenes photos below:
That's a Wrap!
We hope you enjoyed this behind the scenes look at how we produced the Lowes Summer Shorts TVC. If you have a project you'd like to discuss, we'd love to hear from you! Get in touch here.