Our process for web video creation is similar to creating a television commercial or corporate video. We start with understanding the message objective you wish to convey. It’s also important for us to understand where your web video production will be hosted so we can better understand your audience.
Next, we’ll work with you on the creative idea and our in-house scriptwriter will put it in writing. If you have a script or have worked with a separate creative agency on developing a script, then that’s okay too. We love the opportunity of working with other creative agencies. Depending on the script, the web video may need to be filmed in a studio or on-location.
Once filming is complete, we’ll start on post-production, where we will edit and master your video for internet streaming. On completion of the production, we will deliver you a high definition MPEG-4 copy of your web video. This file type is highly versatile across smartphones, tablets, Mac and PC computers.
When you visit a website and watch a product video, you’re watching a web video production. When an ad pre-rolls on YouTube, you’re watching a web video production.
Since its inception, we’ve seen the demand for short, ad-like video intended for internet distribution rise exponentially. During this time we have produced literally hundreds of these brilliant content tools to enhance our clients’ online presence.
We also stay on top of any trends of how people watch videos across a range of industries.
Much like a TV commercial, but not always bound to the rules of a TVC (such as its duration), a web video is intended to deliver information about your brand or product to your prospective customers.
The advantage of a web video is that it can retain your website visitors’ attention and deliver faster, richer information about your featured products and services. This can ultimately produce better sales results for your organisation.
Did you know people who view a web video are 64% more likely to purchase from a website?
Web videos are also known to increase a website’s Google search ranking and can increase your click-through rates if used in email marketing.
Ben came highly recommended to me through our marketing division at TAFE SWSi for which Global Pictures has created several videos. I had only one criterion for the video which was “make me feel good”. When Ben came back with the concept for a video advertisement for RPL I knew I was dealing with the right person and when I saw the final product I was grinning for days. The team he used for the shoot was fantastic to work with and knew exactly what they were doing. I can’t wait to work with Ben again.
"Proton Cars Australia have utilised the services of Ben and the team at Global Pictures for many of our National TV commercials and it must be said that they were very professional and great to deal with in all aspects of our TV commercials. They looked after the entire production from the ad concept all the way though to the competed TVC and they also submitted the completed TVCs to the required networks. I can highly recommend Ben and the team at Global Pictures."
"I first met Ben through a Workcover NSW project that I was carrying out for the Funeral Industry Association. I was looking for a video production business to produce a 30 minute WHS training video so I tendered the project out to several companies. Global Pictures won the tender and were professional in every way throughout the entire process. Their quote was competitive and they were easy to work with. The end result exceeded my expectations. I would highly recommend Ben from Global Pictures and his team."
“Global Pictures produced a quality DVD showcasing our range of Davell Australian made products, focusing on lockers. Global Pictures were very professional; from start to finish, nothing was a problem. We are very satisfied with the end result. I would highly recommend Global Pictures for your next DVD presentation.”