When you visit a website and watch a product video, you’re watching a web video production. When an ad pre-rolls on YouTube, you’re watching a web video production. Since its inception, we’ve seen the demand for short, ad-like video intended for internet distribution rise exponentially. During this time we have produced literally hundreds of these brilliant content tools to enhance our clients’ online presence.
A web video production is a short product or serviced based video designed for Internet distribution. Much like a TV commercial, but not always bound to the rules of a TVC (such as its duration), it is intended to retain website visitors attention, deliver faster, richer information to your prospective customers, feature products and services and ultimately produce better sales results for your organisation.
A 2013 study showed retail site visitors who viewed videos on the site stayed onsite an average of two minutes longer. People who view a web video are 64% more likely to purchase than other site visitors. Retail sites with video increase conversion by 30%. Video constitutes for 50% of mobile wi-fi traffic and this is expected to rise to 66% by 2017. YouTube is the worlds second largest search engine. Web videos are known to increase a websites Google search ranking and can increase your click-through rates if used in email marketing.
Convinced? Yes? Read on.
Our process to web video creation is much the same as the process to creating a television commercial or corporate video. We start with understanding the message objective. This is message you wish to convey to your audience.
It’s also important for us to understand the website or sites you will be hosting your web video production on so that we can better understand your audience. Next we’ll work with you on the creative idea and finally our script writer will produce the script. If you have a script or have worked with a separate creative agency on developing a script, then that’s okay too – we love the opportunity to also work with other creative agencies.
Depending on the script the web video may need to be filmed in a studio or on location. Once filming is complete, the process moves into the post-production process where we will edit and master your video for internet streaming. On completion of the production, we will deliver you a high definition MPEG-4 copy of your web video. This file type is highly versatile across smartphones, tablets, Mac and PC computers as well as website video platforms like YouTube, Vimeo, and Facebook.
Ben came highly recommended to me through our marketing division at TAFE SWSi for which Global Pictures has created several videos. I had only one criterion for the video which was “make me feel good”. When Ben came back with the concept for a video advertisement for RPL I knew I was dealing with the right person and when I saw the final product I was grinning for days. The team he used for the shoot was fantastic to work with and knew exactly what they were doing. I can’t wait to work with Ben again.
Domenic De Masi – Institute Recognition Coordinator, TAFE SWSi