Marketing has always been and will continue to be one of the most important methods available to a business in order to spread the word about their products and services. However, while traditional marketing, such as radio spots and print ads are important, these are not the main methods now utilised in order to reach possible clients. Instead, online ads can be tailored directly towards a specific demographic, depending on who is more likely to purchase a product.
This way, only the target demographic around areas like Sydney and other cities in Australia see the content. This helps save a business money, all while increasing the total number of potential sales and new customers. Web video production, which goes along with any search engine optimisation (SEO) campaign, allows for improved optimisation of the number of new individuals making their way to a website than with any other production or marketing campaign.
Online Videos – Changing The Context Of Presentation To Consumers
Online video for direct Internet broadcasts are changing the way clients interact with your website. With information readily available across the web, presenting content and data in an eye catching, entertaining methods ensure the attention of a new viewer is met right away. With older websites, print text is less likely to hold their attention, no matter how desirable the print is, as it just doesn't provide the same entertainment features as an online video production will. A web video, such as a real estate video, is able to help any real estate website bring in new clients and serves as a unique selling tool, capable of retaining the prospective customers' attention for longer periods of time than text.
On top of this, video production solutions offer a low cost and highly effective medium that will directly boost any website's traffic, with a stronger retention rate of visitors, all while encouraging the user to remain on the website for longer. The longer a visitor stays on a website, the more likely they are going to purchase a given product or service. With video production and online video, it is possible to increase a company's website lead generation and the total number of sales with a website video.
A Company’s Website
In today's digital world, an Australian company's website is often the very first point of contact for a potential client or customer. Because of this, the website must not only prove effective and helpful, but also eye catching and capable of holding the attention of a visitor. Video content provides a high impact solution, capable of drawing visitors in and keeping them there.
Research shows that a web video's ability to retain a customer's attention is over 600% more effective than just text alone, plus it also speeds up the entire buying decision process by over 70%. All of this means that video content, video marketing and cost effective web video allows for:
- More sales
- Higher grossing sales and
- An improved bottom line
This is all thanks to the online video production and web video placed onto a specific website.
In order to view recent work completed by Global Pictures, visit our showcase. This not only provides some of highlights of services we are able to offer, ranging from corporate videos and web videos to training material and distribution content, but also shows some of the clients we work with.